About Me
Marie Casas wants to live in a world where people can get the products and services they need with ease.
As a Digital Marketing Specialist & Project Manager, she collaborates with colleagues and clients and enables them to apply their digital skills to build compelling online experiences.
Marie is the founder of UPTOWER Interactive, a boutique digital marketing and web development consulting firm based in Toronto, serving primarily POC-owned businesses.
For the past two years, she has worked as Digital Marketing Team Lead for an international law firm. In 2020, she also joined the Board for the charity VOICE for Deaf and Hard of Hearing Children and volunteers as Director, Communications. She has experience in professional services, affiliate marketing, CPG, eCommerce, nonprofits and real estate industries.
When she’s not analyzing business requirements or optimizing campaigns, you can find her watching Korean shows or reading about Human Design or the Enneagram.
Her first digital product collaboration — Project Lina — is coming soon.
Consulting Areas of Expertise
- Marketing Strategy: campaign development, buyer persona, market research
- Media Buying: Google Ads (formerly AdWords), Bing Ads, Facebook Ads, LinkedIn Ads
- Graphic Design Software: Adobe Photoshop, Creative Cloud, Canva, Figma, Sketch
- Responsive Web Design: HTML, CSS, JavaScript, Dev Tools
- Web Development: PHP, MySQL, ASP eCommerce, Content Management Systems, WordPress
- Content Strategy: content creation, copywriting, editing, brand storytelling
- Search Engine Optimization (SEO) Audit and Recommendations
- Email Marketing & CRM: MailChimp, ConstantContact, Vuture, InterAction
- Analytics: Google Analytics, Google Tag Manager, Adobe Analytics
- Project Management & Business Analysis: stakeholder engagement, requirements gathering
- Web Application Integration, e.g. integrating 3rd party services such as appointment software to your website
Certifications
Marie has Certifications for Google Adwords, Google Analytics, Bing Ads, Inbound Marketing, Social Media Marketing and Content Marketing. More on Marie’s Professional Certifications.
Get in touch with me
Are you also a driven and proactive professional? Could Marie help you solve a problem? If you would like to connect, feel free to comment, send a message or a note to me at mariecasas dot com.
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