About Me

Marie Casas wants to live in a world where people can get the products and services they need with ease.

As a Digital Marketing Specialist & Project Manager, she collaborates with colleagues and clients and enables them to apply their digital skills to build compelling online experiences.

Marie is the founder of UPTOWER Interactive, a boutique digital marketing and web development consulting firm based in Toronto, serving primarily POC-owned businesses.

For the past two years, she has worked as Digital Marketing Team Lead for an international law firm. In 2020, she also joined the Board for the charity VOICE for Deaf and Hard of Hearing Children and volunteers as Director, Communications. She has experience in professional services, affiliate marketing, CPG, eCommerce, nonprofits and real estate industries.

When she’s not analyzing business requirements or optimizing campaigns, you can find her watching Korean shows or reading about Human Design or the Enneagram.

Her first digital product collaboration — Project Lina — is coming soon.

Consulting Areas of Expertise

  • Marketing Strategy: campaign development, buyer persona, market research
  • Media Buying: Google Ads (formerly AdWords), Bing Ads, Facebook Ads, LinkedIn Ads
  • Graphic Design Software: Adobe Photoshop, Creative Cloud, Canva, Figma, Sketch
  • Responsive Web Design: HTML, CSS, JavaScript, Dev Tools
  • Web Development: PHP, MySQL, ASP eCommerce, Content Management Systems, WordPress
  • Content Strategy: content creation, copywriting, editing, brand storytelling
  • Search Engine Optimization (SEO) Audit and Recommendations
  • Email Marketing & CRM: MailChimp, ConstantContact, Vuture, InterAction
  • Analytics: Google Analytics, Google Tag Manager, Adobe Analytics
  • Project Management & Business Analysis: stakeholder engagement, requirements gathering
  • Web Application Integration, e.g. integrating 3rd party services such as appointment software to your website

Certifications

Marie has Certifications for Google Adwords, Google Analytics, Bing Ads, Inbound Marketing, Social Media Marketing and Content Marketing. More on Marie’s Professional Certifications.

Top 20 Business Blogs

Get in touch with me

Are you also a driven and proactive professional? Could Marie help you solve a problem? If you would like to connect, feel free to comment, send a message or a note to me at mariecasas dot com.

My Personal Website

I’m embracing the variety of my interests so you will find a mix of technology, digital marketing, philosophy, entrepreneurship, parenting and personal development posts. I hope to share my experiences, insights, questions, and I’d be happy to hear your thoughts as well!

Launched in 2006, I started MarieCasas.com after university. I chronicled personal finance and entrepreneurship tutorials, advice, and reviews. Personal finance was my first niche, a valuable learning experience for when I co-founded a web consulting agency in Makati City, the central business district in the Philippines. I also published a blog focused on tech startups called Pinoy Web Startup (Startup Philippines). My blogs have received awards such as ‘Most Influential Blog’ and ‘Best Business/Entrepreneurship Blog’ by the Philippine Blog Awards and Philippine Web Awards.

My Love Story with the Web

In 1996, during the days of dial-up 56kbps Internet modems, the hey-days of Yahoo! and AOL… I was in 6th grade. My mom brought home a desktop PC. With a floppy drive. Encyclopedias were still on CD and in actual heavy thick books in our home library.
I explored the World Wide Web. I opened up Notepad and learned HTML. I built my first webpage when I was 12! I built a number of fanpages for my favorite actors and shows all through high school. 

Fun Fact: I would usually sign up a webpage I created as part of a webring. What is a webring? A piece of Internet history, related websites would be part of a network called a webring. Each member website would have a member badge that lets you jump to and from the other related websites.

Back to our story… At University, I built webpages for the University student council, for my college, for my student organizations. Even while I was National President and Secretary-General of the national organization for accountancy studens, I built their website too. I remember handcrafting the logo in Adobe, it might still have been Macromedia back then! 

After earning my dual bachelors, I met John, who started freelancing as a web developer while in college. We founded a web development consulting agency with another creative friend. What a blessing that my passion, my hobby, my work have been aligned since.  

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