What is conversational marketing? PR 2.0

I stumbled onto the term Conversational marketing over at FederatedMedia. Judging from the term, this is the world of sales letters, email marketing, and comments and trackback systems.

Tom Hespos of iMedia Connection writes:

Conversational Marketing” was a term that entered into the lexicon on the coattails of “The Cluetrain Manifesto;” it described a fundamental shift in thinking that needed to take place. The gist was that companies needed to start thinking of marketing as a bottom-up operation rather than a top-down one.

The internet was bringing a new dynamic into play, changing the ways in which people connected with one another, and Cluetrain helped to highlight opportunities for companies to connect directly with their customers online, in lieu of taking a broadcast approach to the marketplace. Conversational marketing emerged as a favorite term to describe the notion of connecting directly to customers online, in part because the first of the 95 Theses within the manifesto is “Markets are conversations.”

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July 19, 2007 | Filed Under Pigmata Projects, Site monetization | 1 Comment 

Ad sizes

Revenue generation is definitely a priority for our potential JV for Pigmata. We have to make the site viable for us and our partners.
The Interactive Advertising Bureau has standardized the sizes of online ads. Ads sure have nifty names, there’s a leaderboard, there’s a skyscraper… I need to understand all of this!

The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising.

Included in the Universal Ad Package are listed below.

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July 19, 2007 | Filed Under Pigmata Projects, Site monetization | Leave a Comment