Archive | Entrepreneurship

22 July 2007 ~ 2 Comments

Blue Ocean Strategy in the Philippines

Blue Ocean Strategy book

JP and I joined Entrepreneur’s Marketing Rescue held July 21, 2007 at the DLSU Graduate School of Business at RCBC Plaza. Josiah Go (Mansmith & Fielders, Inc.) oriented around 100 aspiring entrepreneurs and marketers about Blue Ocean Strategy…. for free! (Well, if you factor in the P199 Entrepreneurs mini-magazine of profiles of entrepreneurs. I should [...]

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19 July 2007 ~ 1 Comment

What is conversational marketing? PR 2.0

I stumbled onto the term Conversational marketing over at FederatedMedia. Judging from the term, this is the world of sales letters, email marketing, and comments and trackback systems. Tom Hespos of iMedia Connection writes: Conversational Marketing” was a term that entered into the lexicon on the coattails of “The Cluetrain Manifesto;” it described a fundamental [...]

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19 July 2007 ~ 0 Comments

Ad sizes

Revenue generation is definitely a priority for our potential JV for Pigmata. We have to make the site viable for us and our partners. The Interactive Advertising Bureau has standardized the sizes of online ads. Ads sure have nifty names, there’s a leaderboard, there’s a skyscraper… I need to understand all of this! The IAB [...]

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08 March 2007 ~ 0 Comments

Decision point to financial freedom

Decision point to financial freedom

Based on empirical evidence gathered by Dr. Thomas Stanley (author of The Millionaire Mind), my traits would fit me right into the rat race. Simply put, Marie’s mind IS NOT a Millionaire Mind. I STRONGLY DISAGREE. I CHOOSE to disagree. Built to be an employee I have to acknowledge though that majority of my track [...]

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